Country music superstar Tim McGraw has long been an avid supporter of first responders, and now the "Something Like That" singer is teaming up with Duracell to honor the heroic efforts of police and firefighters. The initiative, dubbed Quantum Heroes, will donate one million batteries to first responders across North America while paying tribute to their impressive work through a series of videos.

The series premiered earlier this week with a video spot honoring the work of New York's firefighters after Hurricane Sandy devastated much of the city last year. There will be more videos in the coming weeks, all appearing on Duracell's YouTube, Twitter and Facebook pages. McGraw said that teaming up with Duracell was a no-brainer.

"As a touring musician, I've had the opportunity to meet a lot of first responders across our country, the brave guys and girls who show incredible bravery in the face of natural disasters and other emergency situations," said McGraw. "I'm joining with Duracell Quantum to recognize the amazing work of these unassuming heroes. I was able to spend some time with the first responders from the Quantum Heroes video series, and I walked away truly inspired."

McGraw also has a long history of supporting military families. Last year, he gave away 25 mortgage-free homes to wounded or needy servicemembers, The Associated Press reported.