Founded to protect
This past year saw some exciting developments for our enterprise. One of the most impactful, today and into the future, was the complete overhaul of our brand. We launched two new websites, logos, and visual elements. We focused on more customer/member-focused content, intuitive navigation, and improved our customer service section. Our overarching goal was to improve the member experience. We are pleased with the results and hope you are as well.
Membership and member benefits
Our membership, the lifeblood of our association, grew to 542,000 with military servicemembers accounting for 48 percent and first responders for 39 percent of our membership. A more detailed breakout is included further below.
We added two new relationships to our roster of member benefits. Armed Forces Insurance (AFI) provides auto and home insurance, and the Association of United States Army (AUSA) offers our members a free membership to AUSA, as well as access to their member benefits. With an array of benefits that provide access to services and/or discounts for education, travel, healthcare, shopping, entertainment, financial, and legal services, our members can find a benefit that suits them at any stage of life.
Fulfilling our mission
AFBA was founded in the basement of the Pentagon to pay a death benefit when military members died in combat, and more than 75 years later, we continue to fulfill our mission paying nearly $100 million in death benefits in the past year alone.
Facilitating AFBA’s mission is our wholly-owned affiliate, 5Star Life Insurance Company (5Star Life), which in addition to being the life insurance underwriter of AFBA member benefits, it is also a growing provider of group and worksite insurance products offering life, accident, healthcare indemnity, and critical illness coverage to 127,000 insureds.
Over the past 75 years, AFBA has paid 2 billion in death benefits and helped thousands of families in their darkest hour. As the keepers of the AFBA legacy, we remain steadfast to carry on its honorable and patriotic mission – to provide survivor and other benefits to those who serve, defend, and protect this great nation.
Thank you for your service!
General Craig R. McKinley, USAF (Ret.)
General Larry O. Spencer, USAF (Ret.)
Chair and President, 5Star Life