Most people turn on their porch light every night when they go home. Walmart has decided to take that one simple task and make it a show of support for veterans across the country. The corporation is calling its project "Greenlight a Vet."
The mission is to get people to change one of their visible outside lightbulbs to a green-colored bulb in hopes of communicating support to a nearby veteran. Walmart picked the color green because it symbolizes action and makes people think of the term "go," according to AdWeek. Veterans have taken action for the country, and the superstore conglomerate wants people to return the favor.
The company's website said that even though veterans spend their service in uniform, they are more camouflaged than ever when they return to life after service. The light will illuminate veterans issues and let them know that there are supporters all around them. Walmart hopes that struggling veterans will see a green light on a neighbor's house or at a local business and know that they have somewhere to turn if they ever need help.
According to the project's page, the campaign will officially launch on Veterans Day, which is Nov. 11.